2024年1月 東京ホテル会 報告 Tokyo Hotel Kai, Report of January 2024.

  • 東京ホテル会日記 Tokyo Hotel Kai
  • コロナ Covid-19
  • 売上分析 Sales analysis

『引き続き2024年1月も好調!』 “ January 2024 is continuously in good shape!”


I am Takabe, organizer of the Tokyo Hotel Kai.
The summary for January 2024 is now available.


【OCC records over 7 years (Apr2023 - Mar2024)】

東京ホテル会 稼働率7年間グラフ(前年4月から本年3月)


【ADR records over 7 years (Apr2023 - Mar2024)】

東京ホテル会 ADR(単価)7年間グラフ(前年4月から本年3月)


【RevPAR records over 7 years (Apr2023 - Mar2024)】

東京ホテル会 RevPAR7年間グラフ(前年4月から本年3月)










経済を回す起爆剤としてGo Toトラベルや地域での振興政策によるレジャー客の積極的な誘致施策やインバウンド誘致は必須だと感じております。



On the contrary to our forecast that after the Noto Peninsula earthquake on 1 January, the plane crash at Haneda on 2 January, and the massive fire in Kokura, Kitakyushu on 3 January would cause a decline in travel sentiment, hotels are performing very well.

Our association's ADR average has been at its highest for 14 consecutive months in the past seven years and RevPAR has also been at its highest for 11 consecutive months with the RevPAR average exceeding 11,000yen.

A lot of things have happened since the beginning of the year and a month has gone by in the blink of an eye.

As a topic among our members, we are discussing no-shows problem happening a lot these days for group reservations, which are made through overseas OTAs.

The lunar New Year is coming in February and I hope more and more guests will be coming to Tokyo. Also, I hope that this trend will continue with the current momentum.

As for this month's graph, the calendar year graph from January to December can not show the transition in a single point only in January, so only the Japanese fiscal year graph starting in April and ending in March is available this month.

The rest of this article is almost the same every month, however, we think it is important and make the comment as it is.

We wish that war will end as soon as possible, and a peaceful world will come, and that people from all over the world will come to Tokyo for sightseeing in a safe and secure environment.

The Covid pandemic was a once-in-a-century great disaster.
The three years of darkness caused by the pandemic has sapped the strength of the hospitality industry.
During the three years of darkness, the hospitality industry in central Tokyo was forced to operate in a truly difficult business environment.
We feel that Go To Travel, regional promotion policies to attract leisure travelers, and aggressive inbound tourism are essential as a catalyst to turn the economy around.
We feel that further efforts are necessary to make Japan a “tourism nation”.
We also hope that the Ministry of Economy, Trade and Industry will rescind the 30% attendance and 70% work vacation policy.

Furthermore, we hope political measures to be implemented to enrich middle-income labors by imposing heavier taxes on corporates with lower labor's share of their profits.

What are your thoughts on this?


高部 彦二


About the Author:

Hikoji Takabe

Worked for a business hotel in Tokyo for about 40 years and during his service, founded the Tokyo Hotel Kai. (Kai means an association in Japanese.)
As a hotel manager and chairman of the Tokyo Hotel Kai, he has witnessed the transition and evolution of accommodation-only hotels in Tokyo, including the bursting of the bubble economy, the Lehman Crisis, the 3.11 Great East Japan Earthquake and the current Covid Pandemic.
With the credo of 'nurturing the people of the future', he is the head of the Shinagawa and Koto Ward Ryokan Association and an executive member of various other organisations, including the Environmental Health Association and the Food Hygiene Association, while also contributing articles to industry newspapers.
He is upholding the theme for data analysis, more 'RevPAR-centric' than occupancy rates and ADR.



About Tokyo Hotel Kai:

The Tokyo Hotel Kai was founded in 1985 as the Tokyo Jonan Hotel Kai with the aim of "contributing to co-existence and co-prosperity and the improvement and development of the hotel industry through the exchange of information and cooperation and friendship", mainly among hotels operating in Shinagawa and Minato wards.
In the midst of the various crises that have hit the industry since then, it has undergone a practical transformation into "an association where each hotel can obtain the information it needs to survive", and in 1998 developed into "Tokyo Hotel Kai" with the participation of hotels in Tokyo.
Under the slogan 'The only way to survive is to compete with each other', the association is engaged in activities such as monthly exchange of hotel operational information, visits to other hotels, seminars, study sessions, and other activities. There are currently 223 participating hotels with a total of 43,429 rooms.